Having spent years in the commercial embroidery industry, Daniel Crawford wanted to make something other than logos and monograms. Coming from a creative and DIY background, where his mother would make their clothes as kids, some of which included space-themed fabric and puffy paint. Crewel & Unusual was born around 2012 when Daniel dropped his savings on his first industrial embroidery machine.

Inspired by nature, history, pop-culture, traditional methods and the future, Daniel continues to make Crewel & Unusual unique and fun. All of C&U’s embroideries, patches, and sculptures are made in-house in Richmond, Virginia.